Blog
WHAT IS THE DIFFERENCE BETWEEN A MOBILE APP AND A MOBILE-FRIENDLY WEBSITE
Businesses can’t ignore the need for websites or mobile apps. The popularity and use of mobile devices such as smart phones and tablets is soaring, and statistics are revealing that consumers are spending even more time on mobile devices. The question is no longer...
3 WAYS SOCIAL MEDIA IS CHANGING ECOMMERCE IN 2017
If you have an online store, or sell your products or services to your customers via your website, ecommerce is part of what you do. Making your ecommerce operations smooth, functional and secure ensures the effective operation of your business and your ongoing sales...
OPTIMIZING YOUR WEBSITE: WHAT ARE TAGS AND DO THEY MATTER?
One of the key ways to elevate your website’s search rank is to develop a complete approach to search engine optimization. Known as SEO for short, search engine optimization promotes your company’s website and brand online so that you receive more leads and increase...
WHY ARE BACKLINKS IMPORTANT FOR SEO?
Search Engine Optimization or SEO is one of the most important aspects to consider as a part of your digital marketing approach. SEO is a technique that helps your customers find you with a simple web search. First, you need to be online, so you need a business...
WHY ISN’T ANYONE VISITING MY WEBSITE?
A lack of website visitors can be a big issue for businesses that rely on online marketing and ecommerce. Your website is your business’s online calling card, and can be a source of reference, information and lead generation. In some cases, the livelihood of your...
4 CRITICAL WEBSITE MISTAKES MOST BUSINESS OWNERS MAKE
Having a professionally designed and optimized website is an essential for every business, whether a small, local business or a large multinational. A website is your company’s business card, information brochure and marketing plan all in one. Because a website...
6 TIPS TO MAKE YOUR ONLINE CONTENT TRULY READER-WORTHY
Creating great content is not only about ensuring it conveys the right information. It is also important that visitors to your site or your followers on social media are interested in reading your content. Online content needs to be up-to-date, engaging, creative, and...
WHY SMALL BUSINESSES CAN’T JUST IGNORE DIGITAL MARKETING
In today’s market, small businesses are competing even with large corporations, and it’s thanks in due part to the power of digital marketing. However, many small businesses make the mistake of dismissing the benefits of digital marketing, claiming “My customers...
THE LEADING DIGITAL MARKETING TRENDS YOU NEED TO KNOW FOR 2017
Digital marketing is an industry that is going from strength to strength, and in today’s competitive marketplace, no business can afford to forget about their online presence. With 2017 here, it’s time to look at the digital marketing trends that are kicking off the...
