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How and Why: Keywords in Your Blog Posts

by Daniel Kodam | Mar 28, 2018 | Blog

You need readers. The best way to get found by readers is search engines. You can certainly advertise on search engines, as discussed in our PPC post, but to do it effectively, you’ll want to choose your keywords carefully. Whether or not you’re using Pay-Per-Click...

What is PPC (Pay-Per-Click Advertising)?

by Daniel Kodam | Mar 15, 2018 | Blog

You may have heard it’s a bad thing to pay people to click on your links! Of course that would be bad. Great news, though: that’s not what PPC is, and PPC is actually a great tool to market your business. PPC stands for pay-per-click, a model of online marketing where...

Promoting On Facebook: Why Events Pack More Power Than Posts

by Daniel Kodam | Feb 23, 2018 | Blog, Online Marketing

If you have a business, you should have a Facebook page for it. But knowing to HAVE a page is different than knowing what to DO with it. Here we’re going to give you some guidance on how get the most out of Facebook events for your business. Why Events? You may...

How To Make Promotional Images For Your Company

by Daniel Kodam | Feb 17, 2018 | Blog

Whether you’re making social media postings, creating a flyer or an image for a blog or webpage, if you have a business you probably need some images. You want a visual style that matches your professionality, your company culture, your product. It needs to look good....

How Should My Company Use Social Media?

by Daniel Kodam | Jan 26, 2018 | Blog, Online Marketing

Social Media is inevitable. As your company grows, there comes a time that you need to get a website. Once you’ve got a website, there comes a time that you need a social media presence. The only way around it is going out of business. So What Do You Do On...

How Do You Make a Customer Avatar?

by Daniel Kodam | Jan 12, 2018 | Blog

What is an Avatar? AVATAR IS A COMPUTING TERM MEANING “AN ICON OR FIGURE REPRESENTING A PARTICULAR PERSON IN VIDEO GAMES, INTERNET FORUMS, ETC.” -GOOGLE DICTIONARY In our context, where we’re talking about an avatar to represent your ideal customer. The representation...

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Leah

Content Lead

Leah is the Lead Content Writer at D-KODE. She is from Stockton, California and now resides in the South. She has been at D-KODE since 2021 and has been an English professor at San Joaquin Delta College since 2013. She holds a BA and MA in English. She has past experience in K-12 education, library science, and teaching technical writing to STEM professionals. She enjoys any writing project for clients that includes in-depth research. In her spare time, she likes to read, run, do yoga, watch movies, hike, cook, and bake.

Gel

SEO Lead

Experienced Vice President of Marketing with a demonstrated history of working in different Digital Marketing Channels. Skilled in Search Engine Optimization (SEO), Funnel Optimization, Content Marketing, Social Media Optimization (SMO), and Google Analytics.

Strong marketing professional with a Master of Business Administration – MBA focused in Digital Marketing & Entrepreneurship from University of Illinois at Urbana-Champaign.

Francesca

Content Lead

Francesca Tsakonas is the lead content writer at D-Kode tech. She is also a private tutor with her Bachelor’s degrees in English and Psychology from UC Santa Barbara. As a wordsmith at D-Kode, she enjoys composing blogs, web content, email campaigns, and more. Outside of work, she is an avid reader, an intermediate rock climber, and a self-proclaimed musical theatre aficionado.

Corinne

Director of Client Relations

Corinne, a native of upstate New York, brings over 15 years of customer service experience to her role as Director of Client Relations at D-Kode. She previously served as Executive Assistant and Website Coordinator Lead, where she developed a strong foundation in client support and project coordination. Outside of work, Corinne enjoys swimming, cooking, and spending time at camp with her husband and two children.

Gel

SEO Director and HR Manager

Nigel

Client Success Partner

Jackie

COO

Jackie, the Chief Operating Officer at D-Kode Tech, brings a wealth of experience and a dynamic skill set to the helm of the company. Since joining in 2020, she has charted a trajectory from content writer to Executive Assistant, Client Success Partner, and now COO. With a degree in language and literature from Bard College, Jackie combines her passion for communication with a keen business acumen.

A Certified Digital Marketing Professional via the AMA and the DMI, Jackie’s proficiency in fostering client relationships has been a driving force behind D-Kode Tech’s success. Beyond her strategic leadership, she remains dedicated to staying attuned to industry trends and forging meaningful connections within the tech and marketing landscape.

Piper

Social Media Lead

Piper has been with D-Kode since 2019. She lives in the hills of Vermont with her family, where she enjoys hiking, yoga, and feeding the squirrels.

Ravish

Lead Web Developer

With nearly 10 years of creative solutions designing knowledge, Ravish works in all phases of software development projects including planning, analysis, design, and implementation of web applications using CMS, Frameworks, Shopify, Zoho, Drupal and Magento.

He has a strong background and interest in IT-related server and client management. When he is not working, he loves playing cricket and taking long drives.

Jennifer

Creative Lead

Jennifer is a seasoned graphic and web designer with 16+ years of experience in the design and tech industry.

As Creative Director at D-Kode, she helps businesses develop and achieve a strategic brand marketing approach aligned with their goals. She is the lead designer on high-caliber company projects and presents marketing seminars and workshops locally.

Some of Jennifer’s achievements include keynote speaking for the Concord and Pleasanton Chamber of Commerces, developing the UX/UI design for a mobile app, and taking first place in UC Berkeley Extension’s 130th Anniversary logo contest. She ran a marketing company for 4 years before merging with D-Kode in the beginning of 2020.

Daniel

CEO

A Certified Digital Marketing Professional with 30+ years of IT experience guiding clients from micro-businesses to mega-corporations, Daniel partners with each client to drive customers and be your marketing department. He is able to expertly orchestrate small and complex projects while keeping the interactions simple enough for the most tech-averse client. Daniel uses several programming languages to complement his design and marketing expertise. He is a father of three, and a Rotarian at heart.

How and Why: Keywords in Your Blog Posts

What is PPC (Pay-Per-Click Advertising)?

How Do You Make a Customer Avatar?

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Leah

Content Lead

Gel

SEO Lead

Francesca

Content Lead

Corinne

Director of Client Relations

Gel

SEO Director and HR Manager

Nigel

Client Success Partner

Jackie

COO

Piper

Social Media Lead

Ravish

Lead Web Developer

Jennifer

Creative Lead

Daniel

CEO