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The Psychology Behind Inbound and Outbound Marketing: What Drives Consumer Behavior

The Psychology Behind Inbound and Outbound Marketing: What Drives Consumer Behavior

by Francesca Tsakonas | Apr 24, 2024 | Blog, Content Marketing, Digital Marketing, Email Marketing

Ever feel like you’re bombarded with ads? A recent estimation by Lunio gauged that the average consumer is exposed to a between 6,000 to 10,000 marketing messages every single day. The numbers sound staggeringly ridiculous, but when you consider the sneaky ways...
The Anatomy of Viral Content: Lessons for Your Content Marketing Strategy

The Anatomy of Viral Content: Lessons for Your Content Marketing Strategy

by Francesca Tsakonas | Apr 17, 2024 | Blog, Content Marketing, SEO

Have you ever seen a video online that made you laugh so hard you had to immediately share it alllll the group chats? Or maybe a blog post resonated so deeply, you forwarded it to a friend facing a similar situation? That’s the power of viral content. Viral...
How to Write an Effective About Us Page + Examples

How to Write an Effective About Us Page + Examples

by Francesca Tsakonas | Mar 13, 2024 | Blog, Content Marketing, Digital Marketing

Have you ever visited a website, clicked on “About Us,” and been met with… nothing? Or worse, a generic blurb filled with jargon and self-importance? Chances are, you left feeling disconnected and uninformed. That’s the problem with a bad...
A Comprehensive Guide to SEO in 2024

A Comprehensive Guide to SEO in 2024

by Jackie Strack | Feb 21, 2024 | Blog, Artificial Intelligence, Content Marketing, Digital Marketing, Digital PR, SEO, Social Media

With digital platforms becoming more crowded by the day, understanding and implementing effective SEO strategies is more crucial than ever. Whether you’re a beginner or a seasoned marketer, this guide aims to equip you with the latest insights and techniques in...
How Important are Meta Descriptions? + How to Write Good Ones

How Important are Meta Descriptions? + How to Write Good Ones

by Francesca Tsakonas | Feb 7, 2024 | Blog, Content Marketing, SEO

Think of the last time you Googled something. What made you click on a particular link? The answer often lies in a small, yet mighty piece of text: the meta description. This under-the-radar hero of search engine optimization (SEO) can be a deciding factor in whether...
How to Make Your Content More Interactive

How to Make Your Content More Interactive

by Daniel Kodam | Jan 17, 2024 | Blog, Content Marketing, Digital Marketing, SEO, User Experience

Thinking about how to make content interactive? Interactive content goes beyond traditional, static media. Rather than offering passive consumption like conventional media, it invites users to participate actively, creating a two-way interaction. This engagement is...
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Leah

Content Lead

Leah is the Lead Content Writer at D-KODE. She is from Stockton, California and now resides in the South. She has been at D-KODE since 2021 and has been an English professor at San Joaquin Delta College since 2013. She holds a BA and MA in English. She has past experience in K-12 education, library science, and teaching technical writing to STEM professionals. She enjoys any writing project for clients that includes in-depth research. In her spare time, she likes to read, run, do yoga, watch movies, hike, cook, and bake.

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Gel

SEO Lead
Experienced Vice President of Marketing with a demonstrated history of working in different Digital Marketing Channels. Skilled in Search Engine Optimization (SEO), Funnel Optimization, Content Marketing, Social Media Optimization (SMO), and Google Analytics.

Strong marketing professional with a Master of Business Administration – MBA focused in Digital Marketing & Entrepreneurship from University of Illinois at Urbana-Champaign.

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Francesca

Content Lead

Francesca Tsakonas is the lead content writer at D-Kode tech. She is also a private tutor with her Bachelor’s degrees in English and Psychology from UC Santa Barbara. As a wordsmith at D-Kode, she enjoys composing blogs, web content, email campaigns, and more. Outside of work, she is an avid reader, an intermediate rock climber, and a self-proclaimed musical theatre aficionado.

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Corinne

Director of Client Relations

Corinne, a native of upstate New York, brings over 15 years of customer service experience to her role as Director of Client Relations at D-Kode. She previously served as Executive Assistant and Website Coordinator Lead, where she developed a strong foundation in client support and project coordination. Outside of work, Corinne enjoys swimming, cooking, and spending time at camp with her husband and two children.

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Gel

SEO Director and HR Manager
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Nigel

Client Success Partner
Jackie Strack COO D-Kode Tech

Jackie

COO

Jackie, the Chief Operating Officer at D-Kode Tech, brings a wealth of experience and a dynamic skill set to the helm of the company. Since joining in 2020, she has charted a trajectory from content writer to Executive Assistant, Client Success Partner, and now COO. With a degree in language and literature from Bard College, Jackie combines her passion for communication with a keen business acumen.

A Certified Digital Marketing Professional via the AMA and the DMI, Jackie’s proficiency in fostering client relationships has been a driving force behind D-Kode Tech’s success. Beyond her strategic leadership, she remains dedicated to staying attuned to industry trends and forging meaningful connections within the tech and marketing landscape.

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Piper

Social Media Lead

Piper has been with D-Kode since 2019. She lives in the hills of Vermont with her family, where she enjoys hiking, yoga, and feeding the squirrels.

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Ravish

Lead Web Developer

With nearly 10 years of creative solutions designing knowledge, Ravish works in all phases of software development projects including planning, analysis, design, and implementation of web applications using CMS, Frameworks, Shopify, Zoho, Drupal and Magento.

He has a strong background and interest in IT-related server and client management. When he is not working, he loves playing cricket and taking long drives.

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Jennifer

Creative Lead

Jennifer is a seasoned graphic and web designer with 16+ years of experience in the design and tech industry.

As Creative Director at D-Kode, she helps businesses develop and achieve a strategic brand marketing approach aligned with their goals. She is the lead designer on high-caliber company projects and presents marketing seminars and workshops locally.

Some of Jennifer’s achievements include keynote speaking for the Concord and Pleasanton Chamber of Commerces, developing the UX/UI design for a mobile app, and taking first place in UC Berkeley Extension’s 130th Anniversary logo contest. She ran a marketing company for 4 years before merging with D-Kode in the beginning of 2020.

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Daniel

CEO

A Certified Digital Marketing Professional with 30+ years of IT experience guiding clients from micro-businesses to mega-corporations, Daniel partners with each client to drive customers and be your marketing department. He is able to expertly orchestrate small and complex projects while keeping the interactions simple enough for the most tech-averse client. Daniel uses several programming languages to complement his design and marketing expertise. He is a father of three, and a Rotarian at heart.